Please note, this blog entry is from a previous course. You might want to check out the current one.
This weeks Friday session addresses marketing concepts of apps. It can be found on iTunes titled “Building Apps that People Want (November 11, 2011)”.
The lecturer is Mike Ghaffary, director of business development at Yelp and co-founder of BarMax, the most expensive iPhone/iPad app on the AppStore. He stresses three keys in the success of an app – its impact (“it should change the world” and “solve a real problem”), the criticality of its distribution (“publish early”, “get distribution partners”, “use users feedback”), and the composition of the team (“product manager is essential”, “friends do not make good business partners – coworkers do”).
